When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to.
In this Laser Coaching session, our hosts are joined by CCA student Felicity who has worked in health care for 20 years and is struggling for ways to expand her creative thinking in a brand-new industry. Listen to learn how lowering the pressure on yourself and giving yourself permission to work in an entirely different way can unlock your creativity.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:47] Our guest Felicity explains to Nicki and Kate that her long standing career in health care has caused her to struggle at times with creativity.
[2:44] Nicki discusses how to expand your creative thinking if you are coming from a long term career which has required a very specific way of thinking.
[5:49] Kate advises our guest to use a voice memo initially to help her tap into her creativity.
[7:10] Our hosts suggest ways to lower the pressure on yourself and let your mind unwind.
[8:44] Nicki and Kate remind us of the importance of looking for ways to make work more enjoyable and experiment with what works for you.
[10:17] Felicity emphasizes why you need to give yourself permission to do things in an entirely different way, not just in terms of writing, but in the practical elements as well.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“Kate and I will always say, sometimes when we’re in our heads too much, we’ll go find a different place to work. You know, a hotel lobby somewhere because they usually have Wi-Fi and often coffee, but changing the environment can help a little bit.” – Nicki
“Obviously the challenging thing is that you are the boss and no one else is telling you to get down to work, but it’s nice that you have the ability to tell yourself, you can make up the rules.” – Kate
“I would spend a little time not even thinking about clients, but just noticing the way that you talk and that you think.” – Nicki
“One of the blessings of the CCA for me is that it’s taught me to open up the way I was thinking entirely and totally forced me in a new direction.” – Felicity
“You’re taught you have to do it this way, so even when you guys are saying words like fun, and unwind, and creative, and relaxed, it’s such a foreign concept isn’t it? But it’s just about learning that actually, yes it’s okay, you can do that, it’s fun and actually doing that, your imagination runs freer.” – Felicity
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Last Updated on September 10, 2023
