Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
The Fastest Way to Grow Your Copywriting Business
If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for growing your copywriting business, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit … [Read more...]
Top Free and Affordable Project Management Tools for Copywriters
Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output. Benefits of Project Management for Copywriters In the … [Read more...]
What’s It Like to Create Copy for Big-Name Brands?
Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]
Should a Money Mindset Matter to Copywriters?
If you spend any time online among entrepreneurs and business owners, you’ll already be familiar with a very popular topic: the “money mindset.” If you don’t, here’s what it refers to in nutshell: Your money mindset is how you think about your finances and about money in general. People with a positive money mindset believe that they can make as much money as they want … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]
The Secret to Sustaining Freelance Copywriting Success
If you’re creative and you’re looking to make money as a writer, I have good news for you: Copywriting is absolutely the way to go. You get to be creative and you get paid well for the work that you do. However, if, to you, “being creative” means being airy and free and without constraints, I have bad news for you: You’re not going to make much money. For a lot of … [Read more...]
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same. You may know a ton already, but there's always a new insight to gain.) Anyway, this trainer … [Read more...]
Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So, let me make one thing very, very clear: Professional copywriters do not charge by the … [Read more...]