If you’re anything like me, ‘tis this season for spending 45 bucks on some “must-have” planner, only to use it four or five times in January, feel guilty in February, and then finally recycle it in March. What if there were a better way? (I mean, come on, we know there is.) Instead of spending an excessive amount on a premade planner, pop into your local convenience … [Read more...]
Prepping for a Successful New Year: Looking Back to Move Forward
I love the idea of a fresh start and, as you might expect, I just love the coming of a whole new year. All of the possibilities!! But one important lesson I’ve learned is that if you want to improve the coming year, you need to reflect on the one that’s passing. So, while in the next few weeks we’ll go over key questions to help you plan a successful year ahead, today … [Read more...]
Why Your Clients Need Funnels (And Need You to Write Them)
Let’s imagine you’re sitting in a bar. A member of your preferred partnering gender walks in the door, walks up to you, and says, “Hi, it’s nice to meet you. Will you marry me?” Would you do it? Of course not! There would be numerous dates and conversations and experiences before you’d be ready to take that step in that relationship. So then, why do so many businesses … [Read more...]
Should Copywriters Be Concerned About a Recession?
Do the words “fiscal cliff” and “economic trouble” fill you with fear? Take heart: copywriting is one of the best jobs in a recession. First, while there will be a recession at some point in the future (since that’s how economies work), there’s no way of telling if one is on the horizon and how long or difficult it could be. Second, I would never tell you not to … [Read more...]
What You Need to Talk to Your Copywriting Clients About Right Now
Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time. And that’s the point. It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday! This means that brands need to start thinking now about their … [Read more...]
Accounting Tips for New Copywriters
Freelancing has taken the world by storm. Bringing with it flexible work schedules and a healthier work-life balance, it's no surprise that 73 million Americans are doing some form of freelance work. In fact, 64% of Gen Z want to work for themselves, explaining that they want to chart their own future and have plenty of entrepreneurial traits. But entering the freelance … [Read more...]
Why the Way Most Copywriters Look for Work…Doesn’t Work
I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or even more specifically: “Copywriters don’t really make any money—it’s all lies.” (In fact, there are many misconceptions and myths about copywriting. We look at more of them in this blog post. >>) As someone who, when I’m focused on just copywriting, has no problem hitting six … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing software for copywriters (and things for your business in general). (And this probably traces back to when I started mine decades ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
Can Copywriting Software Replace Skilled Copywriters in 2024?
It's a question almost every new copywriter has: "Is AI (artificial intelligence) taking over copywriting?" The short answer is absolutely not. Nonetheless, it's a valid concern. If you're getting into a new career, you want to know there's going to be work and job growth potential. With new AI models like ChatGPT and Jasper.ai combined with sensationalist news headlines … [Read more...]