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Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

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What You Need to Talk to Your Copywriting Clients About Right Now

By Nicki Krawczyk

What You Need to Talk to Your Copywriting Clients About Right Now

Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time.

And that’s the point.

It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday!

This means that brands need to start thinking now about their holiday promotions—and that means you need to be reaching out to them NOW about writing them.

And don’t think we’re just talking about retailers! The holiday season is prime time for just about, well, anyone who sells anything.

It’s a good time for course creators (people love buying things for themselves, too), it’s a good time for service providers (either getting in a service by the end of the year or setting oneself up for success in 2020), it’s a good time for coaches (maybe even one of the best times—pre-resolutions!)…it’s a good time for people who sell things.

Which means it can be a good time for people who write copy that sell things.

Reach out to your current clients to prompt them to get moving on their holiday promotions, but reach out to potential clients, too.

Thinking about jumpstarting your business (or infusing it with a little extra cash) can go far this month, too. You could offer special, limited-time and limited-number offers like a Facebook ads bundle or a holiday sales page refresh.

Get creative—and get out there! The year is winding down fast…

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Filed Under: Business Development, Pitching

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Mauris Othuke says

    October 15, 2019 at 8:56 am

    Thank you for this, the christmas holiday idea is just right!

    • Nicki Krawczyk says

      October 15, 2019 at 10:21 am

      Hi Mauris,

      Definitely! It’s coming up fast and now’s the time to talk to clients. 🙂

      Thanks for commenting!
      Nicki

  2. Nancy Elsner says

    October 17, 2019 at 9:25 pm

    Hey Nicki,
    You’ve got 2 typos in your IG promo/outreach copy! Not casting shade, just tryin to help out a fellow marketer and writer.

    • Nicki Krawczyk says

      October 18, 2019 at 9:51 am

      Hi Nancy,

      Thanks for reaching out – we always appreciate an extra set of eyes! 🙂 We have several different ads running – do you happen remember which one it was?

      Thanks!
      Nicki

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