As we’ve established, sales pages are great projects for copywriters. Sales pages generally require plenty of copy, and, since they directly help your clients make money, they’re very valuable to those clients. Once your client hires you for a sales page project, it's time to deliver a page with wildly effective copy that helps convert customers. Now, it should go without … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. But, online sales letters are dead. This is not a medium you should worry … [Read more...]
What’s It Like to Create Copy for Big-Name Brands?
Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]
Why Brand Voice Matters in Copywriting
Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]
How To Perform a SWOT Analysis as a Copywriter
You already know that thinking strategically is an important part of being a copywriter. But how, exactly, can you start going about doing that? And how can you think strategically when it comes to your own business? A SWOT analysis is a great way to start. What Is a SWOT Analysis? A SWOT analysis is a tool for figuring out where you (or your business) is and where … [Read more...]
Why I Won’t Use Google Docs for Copywriting
Technology has provided us with a lot of more efficient ways to collaborate with peers and clients. Screen-sharing is a game-changer for working with designers remotely and Zoom (and other video conferencing tools) mean you can have a face-to-face meeting with anyone in the world. There’s one technology, though, that gets in the way of great copywriting: using Google Documents … [Read more...]
Questions You Need to Ask Your Copywriting Clients
Starting a new project with a new client is exciting, but don’t let that excitement get in the way of your strategy. To keep your project from getting mired in confused schedules and dozens of rounds of review, you need to start the project off with concrete answers to some important questions. These are essential questions to ask your copywriting clients. You already know … [Read more...]
Does Your Client Really Need a Sales Page?
Selling online used to be about driving visitors to a sales page and throwing as much persuasive copy at them as possible, then hoping they’d click the “buy now” button. Just a few years ago, selling without a sales page would be unthinkable. After all, if you don’t have a page to drive people to the place that has all the details, how do you sell them? Today, though, … [Read more...]
When You Need to Get Down to Work: The 5 Second Rule
I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it … [Read more...]
Facing Multiple Rounds of Copywriting Revisions? Here’s How to Fix It
Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Picture this scenario: You have a client that you've been working with for … [Read more...]