You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep!
In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters!
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:38] Nicki and Kate remind us to put the word “copywriter” in the title section of your LinkedIn profile. This is not an area to get too catchy or clever—you can show off your expertise in other places.
[5:03] Our hosts also recommend putting the URL for your portfolio site in the title section. (Yes, even if you have the world’s best LinkedIn profile, you *still* need a portfolio site!)
[6:38] If you have your full-time job and don’t feel comfortable switching your LinkedIn profile over entirely to copywriting, then it’s perfectly fine not to. There are other ways to land clients.
[8:00] The big mistake that people make in the bio area of their LinkedIn profile is making it about themselves too much. You want to get into your USP and talk about what you bring to the table that nobody else does. Why would a client benefit from working with you?
[12:23] Do not feel limited by what LinkedIn tells you to put—especially when it comes to the “experience” section. Instead, think about what your target audience needs to know. You can put in a selected credits resume to show the work you’ve done (use spec work if necessary).
[14:26] Your profile should reflect the most up-to-date work that you’ve done. Schedule time on your calendar to update the “experience” section of your profile—just like you would with your main portfolio.
[15:22] Value-based pitching is still your direct line to client acquisition. If you are posting on LinkedIn instead of pitching clients directly, it may be a resistance tactic because it feels safer.
[19:05] If you’re using this platform with the aim of landing clients, you want to be connecting with potential business owners rather than other copywriters.
[21:22] The purpose of your posts should be to attract potential clients, so make sure the topics are geared toward what your potential clients would find useful versus what other copywriters would enjoy.
[22:30] If you’re sending requests to people that you want to follow, make sure you give some context about who you are and why you want to connect. What’s the benefit to them of connecting with you?
[24:28] Avoid the “easy apply” button at all costs! It is much more effective to reach out to the hiring manager directly and focus your pitch around delivering value.
[25:47] Don’t talk about your clients negatively on LinkedIn—even if you don’t share their details. Social media is not the place to vent—it’s best to keep it positive!
[28:59] You don’t necessarily have to post yourself and start conversations if you don’t want to. You can still insert yourself into conversations and find ways to add value to other people’s threads.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“It’s very easy to default to just talking about ourselves because it’s easy for us to talk about ourselves, but that’s not how we operate as copywriters, as marketers. We put our clients first and we think about what our clients need to hear in order to make the decision to get in touch with us because that’s what the whole point of the LinkedIn bio. It’s a piece of copy and the desired action we want someone to take is to get in touch with us.” – Nicki
“Pitching will directly get you clients. So again, post on LinkedIn, absolutely. But first of all, just make sure it’s not taking up all your time away from your pitching. And number two, make sure that it is not taking up a ton of time and that resistance isn’t kicking up and you’re not doing it instead of pitching because it feels safer.” – Nicki
“You can also look at other people’s comments and threads and what other people are posting and weigh in on those conversations. So you don’t necessarily have to post yourself and start conversations. You absolutely can if you want to but insert yourself into conversations and again, look for ways to add value to the conversation. Look for ways to demonstrate your knowledge as a copywriter, your strategic thinking, your looking for ideas and looking for ways to help business owners. Weighing in on conversations like that can be great if people keep seeing you show up in various places and adding value. People can see that and think ‘oh wow I like the way this person thinks, I might want to connect with them.’” – Kate
Mentioned on this Episode
Related Links
- How to Optimize Your Copywriting LinkedIn Page
- Your Ideal Clients Want You to Pitch Them
- Business Builder or Time Waster?
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on June 10, 2024
