Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call...or your best friend wanting to catch up for an hour. (Not to mention that … [Read more...]
Daily Habits of the Most Successful Writers & Creatives
Some of the smartest minds past and present have had set routines. Some of them had morning routines, some had evening routines, and some had both (depending on when they were most productive). Routines are especially important when you work from home! That's because the best routines help us get focused. And for writers, including copywriters, having a ritual before you sit … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
How To Prevent Ego From Derailing Your Copywriting Success
As copywriters, we're often typing away on our computers, writing copy to deliver to our clients. So, it can sometimes come as a shock when we interact with our client and the feedback is...less than stellar. As Brandon Black and Shayne Hughes explore, humans have a significant preoccupation with self-worth, which causes us to react to various situations with less-than-ideal … [Read more...]
Our Roundup of Books Copywriters Will Enjoy
It’s time to amass your reading list for any time you can manage to get some free time for yourself. Here are a few suggestions from our team! (And if you have even more reading time, here are some books by the copywriting greats that you'll love!) 4 Great Books for Leveling Up Your Thinking and Your Business Bluefishing: The Art of Making Things Happen by Steve Sims. I … [Read more...]
Copywriting Resources to Add to Your Tool Box
At some point in everyone's career (not just copywriters), you'll hit some resistance. That's what happens when we start to get outside our comfort zones. It's also just part of being human! More often than not, we'll face obstacles of our own making. Think: "I'm not going to send this email to this potential client because what if they already have a copywriter and don't … [Read more...]
Learn How To Stay Focused Year-Round With Help From These Books
I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]
3 Books to Help You Amp Up Your Persistence
If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas. Podcasts, videos, courses, blog posts—the list goes on and on. But, as writers, many of us still … [Read more...]