An "NDA" is a pretty common legal document employers or clients will have you sign. But, if you're not clear about exactly what it is and what it entails, you could take actions that will leave you open to major trouble—including lawsuits. So, let's be sure you're covered! An NDA is a "non-disclosure agreement." Essentially, it means that you agree not to tell anyone about … [Read more...]
Fire a Copywriting Client—Without Burning Bridges
Most of your copywriting clients will be terrific, but every so often you'll end up with a client that drains your creative resources, takes up more than their fair share of your time, and just generally makes you miserable. If that happens, you may have to "fire" that client to free yourself to take on projects that energize, rather than drain, you. Every copywriter will have … [Read more...]
Keep Your Copywriting Creative Review from Going off the Rails
If there's one aspect of copywriting that almost always comes as a shock to the new practitioner, it's creative reviews. Sure, it sounds simple: A meeting in which people get together to discuss work. But what actually happens—and how it can be perceived by writers—is a bit different. Read on for a few tips about how to survive and thrive in creative reviews. What is a … [Read more...]
Get Your Copywriting Clients to Sell Your Services For You
Once you've done work with clients, one of the best ways to get additional copywriting work is to re-pitch those same clients. But another great way to land additional copywriting work is to have your clients sell for you. What does that mean? Well, in essence, this is all about the magic of leverage: letting other happy customers sell you and your services to future … [Read more...]
When the [ahem] Stuff Hits the Fan
Over at Filthy Rich Writer HQ, we faced a serious problem this weekend. We ran an update to our site only to discover that the update kept us from being able to access our site. Think of it as trying to work on a car when the hood is fused shut. Now, we're a savvy bunch of technology lovers, but not one of us knew how to fix it. And, of course, we were on deadline to get the … [Read more...]
5 Ways to Stand Out From Your Copywriting Competition
Here’s the first piece of good news: Not only are there not enough trained copywriters, but there are also millions of businesses in the world that need copywriting services. There’s really no need for any copywriting competition. (In fact, in the Comprehensive Copywriting Academy, we’ve seen students hire other students to work with them on projects … [Read more...]