• What is Copywriting?
    • Why Become a Copywriter?
  • Blog
    • Most Popular
    • Growth & Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Looking for Work
    • Copy Tactics
    • Definitions
  • Podcast
  • Copywriting Course
    • Comprehensive Copywriting Academy
    • CCA Login
    • Written Testimonials
    • Video Testimonials
  • Store
  • About Us
    • About Us
    • About Nicki
    • Contact Us
  • Copywriter Jobs

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: Get Other People to Sell For You

By Nicki Krawczyk Leave a Comment

How to get customer testimonialsToday’s question comes to us from Pam K., who asks “I’ve done a little bit of work for a few clients and they’ve been really happy. Is there a way that I can tell or show my potential clients how happy my last clients have been? 

Great question, Pam! In essence, this is all about the magic of leverage: Letting other happy customers sell you and your services to future happy customers. And, not only is it magical, but it’s also super-easy.

The key to the magic is one element that most copywriters overlook—but that they look for themselves when searching for a service provider. To what am I so cryptically referring? Testimonials!

Testimonials let prospective clients see that you’ve worked with others before and that you’ve wowed their socks off. It’s a basic marketing technique, but it works. People can be easier sold by what other people say about you than what you say about you.

Collecting testimonials should be just as regular a part of your process as writing, editing and invoicing. Once you receive payment for your services, simply send a friendly email to your contact/client and politely ask if they would be willing to write a testimonial for use on your marketing materials. Something as simple as:

Hi CONTACT NAME,

I received the check yesterday—thank you! I just have one small favor that I’d like to ask. Would you be willing to write a short testimonial about how it was to work with me and the kind of work I delivered? Just a few short sentences would be fine. With your permission, I’d use it on my website and other marketing materials. If you don’t have the time or would prefer not to, that’s perfectly fine, but if you do, I’d really appreciate it!

You’ll find that some people will be more than happy to comply and will send along a testimonial right away, and some people, even people who were really thrilled with your work, just won’t. Eh, that’s life. You’ll have plenty more opportunities to gather testimonials as you go!

Start Your Copywriting Career(6)

Once you’ve got your testimonials, make sure you use them! Put them on your website in a prominent place, print out a sheet of them for your print portfolio and pepper them (judiciously) throughout your resume and cover letter. People love your work! Let the world know! And let those happy clients sell you, for you.

What’s your first step to get testimonials? How many clients are you going to contact? And do you have a different technique for collecting their praise? Let us know in the comments below!

Tweet
Share
Pin
Share
0 Shares

Filed Under: Business Development, Looking for Work, Portfolio, Q&A

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 15 years.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow us for more tips & tools

Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Tweet
Pinterest
Pinterest
fb-share-icon
Instagram

Search Posts By Topic

“

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



“skills

Portfolio Tips

Why listing out all of your possible copywriting services may not be a great idea

Do You Need to List Your Copywriting Services on Your Portfolio Site?

Should I List Prices on My Copywriting Website?

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

Comprehensive Copywriting Academy

Comprehensive Copywriting Academy from Filthy Rich Writer

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Recent Articles

  • What to Wear to a Copywriting Interview, In-Person or on Zoom
  • Define Your Own Copywriting Success
  • How to Prevent Ego from Derailing Your Copywriting Success
  • Freelancer Self-Care: 5 Tips for Avoiding Burnout
  • Resources Copywriters Need to Bookmark

Copyright 2021 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy