A few years ago, I was talking with a friend who’d lost her job. It wasn’t her fault at all; they were restructuring the company and downsized her role. She kept saying, “I was so loyal to that company! I can’t believe they did this to me.” Here’s the thing: The most important thing for a business is the survival of the business. And that’s not just because they’re … [Read more...]
This is Your Competition — in Your Career and in Your Life
I've written before about how our company's name, Filthy Rich Writer, really rubs people the wrong way—and why that's actually a good thing. But even beyond that, whenever we run any ads on Facebook about copywriting, we always get some kinds of argumentative, and even sometimes nasty, comments. Now, I can tell you honestly, as a copywriter with 15+ years of experience, that … [Read more...]
Should You Worry About Competition from Other Copywriters?
When you're out there hustling to find as many clients as you can, it's natural to be aware of (and maybe intimidated by) your competition. But should you worry about it? Or is there a better way to expend that energy? This question often comes from copywriters who are just starting out and begin to see a LOT of other copywriters, ads for copy courses, and more (after all, … [Read more...]
How Do You Find the Confidence to Get Started in Copywriting?
Even when you want something very badly—a new career, for example—it’s not always enough to get you to take the steps to begin. Here we look at how to find the confidence to get started in copywriting. I wish I could tell you that there was some magical incantation or elixir that would instantly give you confidence. There just isn’t. But there are two things that, when … [Read more...]
A Response to “I Never Should Have Followed My Dreams”
A story that I read in a decade ago on Salon.com popped up in my newsfeed again, and I was as baffled by it this time as I was the first time. The article is called “I Never Should Have Followed My Dreams,” and it’s about a man who quit his job in a social policy research organization to become a freelance copywriter. The gist of what happened is that he took an … [Read more...]
Looking Back at 2016 and Planning for 2017
As we’re wrapping up the new year, I thought I’d share a year-end ritual that preps me for success in the new year. First, I start by looking back at the year that’s ending and asking myself a few questions. The key, of course, is to be gentle with myself and what’s over, but also be ruthlessly honest in my evaluation. What went well with my career this year? What were my … [Read more...]
Features vs. Benefits Quiz: Test Your Copywriting Knowledge
You know that it’s important to understand the differences between the benefits and the features of a product or service, but are you always able to differentiate them? Let’s find out! This post gives you a little sneak peek into our Comprehensive Copywriting Academy. This features vs. benefits quiz is early on in the Foundations modules. Understanding the difference between … [Read more...]
The Importance of “Eff You” Money: How to Financially Prepare to Leave a Job
It should go without saying, but let's get this out of the way: expletives aren’t generally appropriate in the workplace. They are, however, sometimes appropriate to use in your head. Directed toward your workplace. Sometimes, you just gotta get out of there. But you need to make sure you can. Now, to be entirely clear and avoid any liability lawsuits, we're not financial … [Read more...]
What to Do When Your Confidence Flags
Confidence helps you charge ahead when you’re trying to build your copywriting career. But what do you do when that confidence starts to wane, and you wonder if you can even make a go of copywriting at all? You know, those moments where you're chugging along fine and then you get a "no" from a client or some feedback that's anything less than "I love this!" and it knocks you … [Read more...]
How to Deal With Haters (a.k.a. Loved Ones Who Don’t Understand Copywriting)
Wouldn't it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh, it would. It would. But that's just not the case. So let's talk about how to stay up when other people are bringing you down. The simple fact of the matter is that people—including our family and friends—are going to have opinions about what you do. To be clear, … [Read more...]