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Episode 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Sick of pitching to land clients?I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.(And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day ;) )I am thrilled to share Kate and I sat down with podcast pitching pro Christina … [Read more...]

Episode 213: Find Copywriting Clients Anywhere You Go

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]

Episode 212: The Dangers of Steady Copywriting Clients

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]

Episode 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clients

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

The title of this podcast episode might sound dramatic, but it's 100% true.There are copywriting experts touting this strategy. It's so incredibly risky and, well, Nicki and Kate don't want this strategy to put your copywriting success at risk.Because this strategy sounds good.The idea is that, if you can get your copywriting portfolio to show up in search results when people … [Read more...]

Episode 196: 5 Email Copywriting Tests to Recommend to Clients (And Get More Work)

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

You don't have a crystal ball to predict the *exact* copy that will resonate with your client's audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client's audience tick. (For example, you may have two ideas for a subject line—how do … [Read more...]

The Surefire Way to Get Repeat Copywriting Work

By Kate Sitarz Leave a Comment

The Surefire Way to Get Repeat Copywriting Work

Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]

How to Make 2021 The Best Year Yet

By Nicki Krawczyk 4 Comments

How to make the new year amazing for your copywriting business

Okay, let’s face it: It’s not going to be hard to beat 2020. Even if you were lucky enough to avoid the illness and catastrophe that some people faced (and even if, like many of our students, you actually made a lot of progress on making your dreams come true)…2020 was still a rough one. Globally, I think, we’re all tentatively optimistic that 2021 will turn things back … [Read more...]

The Huge Benefits of Writing for Clients that Don’t “Wow” You

By Nicki Krawczyk Leave a Comment

Bearded man wearing a long-sleeved green, button-down shirt holds his hand to his cheek in surprise

We all have dream clients: Companies that are so cool or so interesting or so inspiring that it would rock our worlds to write with them.  And maybe you can even expand that to a whole group or list of clients that seem interesting or exciting. They certainly don’t need to fall into the same niche (and probably shouldn’t—learn when to break the copywriting niche rule), … [Read more...]

How Do I Know If I’m Ready to Pitch Copywriting Clients?

By Nicki Krawczyk 12 Comments

Woman in yellow blouse sits in a coffee shop with her chin in her hand and looks off in the distance contemplatively

This isn’t going to be a major revelation but in to be a professional copywriter and have a successful career, you need, well, clients. Paying clients. And to get those clients, you need a proven system for finding, pitching, and landing those clients. (All of which we teach in the CCA, so if you're a student, no worries there.) But all this invariably leads to the … [Read more...]

Will the Market Be Flooded with Copywriters?

By Nicki Krawczyk 25 Comments

A man standing in a boat in water.

A few nights ago, someone left a comment on one of our Facebook ads essentially saying, “Your training is all well and good, but when the market is flooded with copywriters no one will be able to find work and everyone will have to work for peanuts.” Well, that’s a pretty dire prediction. But as you’ve likely heard me say before: The people who know the least about a topic … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 227: How Do I Write an About Page? [Copywriting Tips]
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 225: What Jobs Can I Do As a Copywriter?
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 223: If Not Now, When? A Deep Dive Into Decision Making
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 220: How to Have Uncomfortable Client and Work Conversations
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