Copywriting and content writing are not the same. And if you use the terms interchangeably, you risk marking yourself as new to the field (and potentially alienating prospective clients). After all, even if a client wants to hire someone that can write copy and content, they want to know you know the difference!
In this episode, Nicki and Kate talk about what makes a piece of writing fall in the copy or content bucket, why one pays more than the other (hint: it pays to be a copywriter), and how you can successfully do both.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[2:17] Copywriting is designed to sell or persuade. It’s making the connection between the target audience who has a want or a need and a company that has the solution that need. Content is writing that is designed to education, entertain, or inspire.
[4:43] Content is paid differently than copy. A company can directly attribute copy to revenue and goals its trying to hit because the messaging you write is directly attributable to the actions taken. Content is a little more amorphous.
[6:24] There’s a lower barrier to entry to get into content writing, which leads to a lot of competition and writers getting paid less.
[8:18] You may think, “I can write three or four blog posts a day and make $500 a day, then that’s great!” But most people who have tried that will tell you it takes a lot to sit down and write several blog posts every day. It’s churn and burn.
[11:20] Sometimes content writers will charge by the word. Never as a copywriter should you be charging by the word. As copywriters, we figure out what the most compelling message is and get it across in the most interesting and concise way. It’s not easy, and charging by the word penalizes you for being good at what you do!
[17:24] You can charge your copywriting rates for content. And you can still write blog posts for clients as a copywriter! You just want to make sure you’re getting paid for the value you’re offering.
Two Terms Every Copywriter Needs to Know
There are two types of clients you’ll work with as a copywriter whether you’re a full-time employee at an ad agency or internal agency or a part-time freelancer: B2B (business-to-business) and B2C (business-to-consumer). Both offer many opportunities for copywriters, and both involve different types of work.
When you’re looking for a copywriter job or pitching new clients, you’ll want to understand these terms and how the writing differs. Check out our post “B2B vs. B2C Copywriting: What to Know” to learn more.
Related Links
- What’s the Difference Between Content and Copy?
- Why You Need to Separate Copy and Content on Your Site
- Content or Copy: How to Tell the Difference and What Should You Charge
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on September 18, 2023
