We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
Why You Should Connect With Past Copywriting Clients
As a freelance copywriter, you should always be reevaluating your business, adjusting your career plans, and setting new goals. Part of running a successful freelance business is establishing a client base. That includes not only new prospects but previous clients. Reconnecting with clients who have previously hired you shows how much you value working with them and keeps … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. … [Read more...]
Episode 220: How to Have Uncomfortable Client and Work Conversations
It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]
Episode 219: How to Avoid Copywriting Employment Scams
Quick quiz! What's the first thing you do when a potential client reaches out to you? A. Squeal in excitementB. Start digging into the copy, duh!C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company! But, as with many things in life, we need to … [Read more...]
Episode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!)But did you know copywriting can open doors to so many other career opportunities? Kate and I got to sit down with CCA student Sunny to hear how … [Read more...]
Episode 217: Help I’m Sick! Here’s How to Keep Copywriting Projects on Track
Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing ... but there may be some "Oh Sh*t!" moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job … [Read more...]
Episode 216: Save Major Moolah with these Copywriter Tax Deductions
No one likes paying taxes. But if you're a freelancer, you've got so many more opportunities for tax deductions. That means you paying less in taxes (a.k.a. keeping more money in your pocket). Whether you're in the US or not, you're going to want to listen in. On this episode of the Build Your Copywriting Business podcast, Kate and I are running through a list of tax … [Read more...]
Episode 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski
Sick of pitching to land clients?I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.(And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day ;) )I am thrilled to share Kate and I sat down with podcast pitching pro Christina … [Read more...]
Episode 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story
Ever wake up in the morning, head to work, and all you can think of is "UGH!"?Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert.She hated sales.So, Tori made the difficult decision to let go of the path she thought she'd be on her entire life. But she … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]