Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Kay. Recently, Kay landed a new role as an on-staff copywriter, but she still feels some imposter syndrome in her new role as an on-staff copywriter. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Kay advice on how to battle any … [Read more...]
Ep. 86: Letting Freelance Clients Go: When and How to Do It
Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with. In … [Read more...]
Ep. 85: Overcome Scarcity Mindset as a Copywriter with Mindi Huebner
Nicki and Kate are joined by mindset coach Mindi Huebner to discuss how copywriters can rewire their brain and adjust their mindset to overcome limiting beliefs. One particular belief they cover is the “scarcity mindset.” This is the sensation some copywriters experience where they feel like there isn’t enough opportunity for them to consistently land clients. Listen to this … [Read more...]
Ep. 84: When to Break the Copywriting Niche Rule
Choosing a niche for your copywriting business is a decision that shouldn't be taken lightly. It can limit your options as a copywriter, so you want to be sure that this niche is something that's right for you before making it the focus of your business. But, choosing a niche can also allow you to solely work with the type of client or the medium that you love the most. So, … [Read more...]
BONUS Laser Coaching: Finding Confidence Learning Something New
In this laser coaching session Nicki and Kate help CCA student, Karen, find confidence as a new copywriter. It's hard to switch careers and, particularly for Karen, the idea that she's an older copywriter has become its own form of resistance. Our hosts help Karen see the unique value that she brings to the table, help her fight the resistance towards taking her first steps … [Read more...]
BONUS Laser Coaching: Why Copywriting is a Recession-Proof Job
In this bonus episode Nicki and Kate discuss why economic uncertainty doesn't mean you should panic as a copywriter. In fact, they dive into why tough times lead to more opportunity for copywriters. Listen to learn why recessions and tough times don't affect copywriting in the ways that they affect other industries. Plus, find out how you can have a huge impact on the success … [Read more...]
Ep. 83: From Freelancer to On Staff Copywriter – Christina’s Story
Meet Christina, a Comprehensive Copywriting Academy student, and public school teacher turned copywriter extraordinaire. When Christina left teaching, she knew that her next career needed to be doing something she loved, but still flexible enough to fit the needs of her family picture. Then, she found the CCA and used it to turn her skills into a successful copywriting career … [Read more...]
BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies
In this episode, you'll get an inside peek at what coaching looks like in the CCA through this laser coaching session with CCA student, Alex. Nicki and Kate help Alex with her approach to sending pitches to potential clients, specifically agencies. Enjoy this episode and be sure to take note of the how you can improve your pitches to clients as well as your mindset around … [Read more...]
Ep. 82: How to Handle Difficult Client Situations Like a Pro
The collaboration that goes into copywriting can be the most exciting part of the job–but there are times that a client will do something that makes working with them a little less fun. But, that doesn’t mean they are bad clients! Every time a client does something that irritates you or makes it more difficult for you to do your job, there’s an opportunity there for you to help … [Read more...]
BONUS Laser Coaching: Transitioning to Freelance
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Joe. Joe is setting up a plan to transition into a full-time freelance copywriting career. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Joe assistance with building his plan for his full-time freelance career and share insights … [Read more...]