When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business.
In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[1:51] Regularly asking yourself if something is a business builder or time waster helps you to make the best of the time that you’re spending on your business.
[3:00] Posting on social media can often become a time waster if it is not targeted at your audience and the content is not serving its intended purpose.
[7:42] It’s not just about evaluating the task, it’s also evaluating how much time you spend on the task, and how much effort it takes you to spend on the task.
[9:24] There comes a point when trying to choose the perfect URL, logo, and email domain becomes a time waster instead of a business builder.
[14:09] Our hosts discuss when posting and networking in Facebook groups goes from business building to time wasting.
[20:10] It is very easy to fill your schedule with consuming content from books, podcasts etc. but you need to actually use the information that you’re consuming for it to be a business builder.
[24:42] There are some tasks that are almost always business builders, like pitching, following up, updating your portfolio, and listing potential clients to pitch.
[33:14] Take time to evaluate your tasks by putting your CEO hat on and seeing what’s getting results.
Read More: Using Social Media
Posting on social media can often become a time waster if it is not targeted at your audience, the content is not serving its intended purpose, and you’re not following industry influencers. Read more about who you need to be following on social media here >>
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“If you’re spending five hours posting on social media and you’re not getting anything out of it, you could be spending at least four of those sending pitches and then absolutely getting something out of it. So it’s not just evaluating the task, it’s also evaluating how much time you spend on the task, and how much effort it takes you to spend on the task.” – Nicki
“If you are truly evaluating one of your “business builder” techniques or tasks and it’s not actually building your business, then you have to to scale it back because you don’t have time to waste.” – Nicki
“Resistance is so insidious. All it’s doing is keeping you from taking action by telling you that the only way to be successful is to have the perfect URL.” – Nicki
“The more pitches you have out in the world, the more potential opportunities you have coming back to you.” – Kate
“You don’t have time to waste. We all have limited time in our day. And on top of that, any time that you’re not spending building your business, is time that you are not making money. You are not landing new clients, you are not doing things to move yourself toward your goals. You’re keeping yourself stuck in the same place.” – Nicki
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 142: On-Staff vs. Freelance Copywriting: Which is Better?
Last Updated on November 13, 2023
