Wouldn't it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh, it would. It would. But that's just not the case. So let's talk about how to stay up when other people are bringing you down. The simple fact of the matter is that people—including our family and friends—are going to have opinions about what you do. To be clear, … [Read more...]
The Big Secret About Changing Careers
Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We're going to break it all down for you today as we reveal the big secret behind successfully changing careers. Most copywriters, including the majority of people who join the Comprehensive Copywriting Academy, do not have a background … [Read more...]
7 Ways to Burn Bridges Like a Champ
We focus a lot on ways to be a better copywriter, but let's turn things around a bit. Here we focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. To begin with, obviously, the best way to keep your job is to work hard, work well, be friendly, and be … [Read more...]
Getting Faster Isn’t Always Getting Better
When most new copywriters think about improving their skills, they think about learning to write faster. In reality, this isn't the key to getting better. So, what is? I definitely understand the desire to speed up. When you're sitting there, staring at your screen and waiting for ideas to come to you, the minutes can feel like hours. And when you have deadlines … [Read more...]
How to Improve Your Copywriting Skills
When you're first learning to write copy, trying to craft the perfect line feels like pulling teeth. You wrangle and struggle and moan and groan and wonder how long until you'll get better at this. So, today, we're giving away the big secret: the key to improving as a copywriter. First, the most important thing to remember when you're learning is that it's supposed to be … [Read more...]
How To Develop a Thick Skin
Any kind of writing is open for critiques, but copywriting is one of the few where you'll get that feedback from a full group—and in-person. If you're the kind of person who takes your work personally, you'll need to find a way to get some distance and perspective. How? It can be surprising for new copywriters to get live feedback on their work from a whole group of people; … [Read more...]
Protect Yourself From Agency Layoffs
One unfortunate truth about ad agency work is that there are periodic layoffs and, for reasons you'll see in a bit, they're pretty much inevitable. That said, though, that doesn't mean that you can't plan now to protect yourself and your livelihood. So, I've titled this article "Protect Yourself from Agency Layoffs," but I'll admit that that's slightly misleading. You can't … [Read more...]
What to Do When You Feel Inadequate
It's true: We're all our own worst enemies. After all, who hasn't been going along just fine when, all of a sudden, you're hit with the certainty that you're not good enough? That you just don't have what it takes and you're going to fail? It's coming...so let's talk about how to deal with it. "What do you do when you feel inadequate?" is one of the most common questions I … [Read more...]
The 7 Phases of Becoming a Well-Paid Writer (as Told Via GIFs)
The path to becoming a copywriter is pretty straightforward: you follow the steps of other successful copywriters. But, nonetheless, resistance kicks up and we all face some of these all-too-relatable phases of becoming a copywriter. Stuck in one of the below phases? Great news: we've offered up our best advice to help you take the next step and move out of that phase (in a … [Read more...]
What to Wear to a Copywriting Interview, In-Person or on Zoom
When you land an interview at an ad agency, an in-house agency, or even want to give off a good first-impression on an initial call with a prospective freelance client, what you wear matters. But what, exactly, should you wear? And what happens when you're interviewing remotely using Zoom or other video conferencing tools? For both men and women, choosing what to wear to a … [Read more...]