We’ve had the pleasure of hearing some truly remarkable stories and transformations from the students inside our Comprehensive Copywriting Academy. In this special episode, we’re giving you a roundup of some of the very best advice from our CCA students and working copywriters. What all of our success stories have in common? A willingness to embrace discomfort, dream a little … [Read more...]
Episode 151: Is Manifesting a Copywriting Career Bogus?
The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So, does that mean you can think your way into a 6-figure copywriting career? Sadly just sitting and waiting for it to happen isn’t quite how it works–but you do have to believe that it is possible for you. If you've ever been guilty of saying things … [Read more...]
BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking
When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to. In this Laser Coaching session, our hosts are joined by CCA student Felicity who has worked in health care for 20 years and is struggling for ways to expand her creative thinking in a brand-new industry. Listen … [Read more...]
Episode 141: #1 Change That Will Double Your Copywriting Income
When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn't have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
Ep. 35: Why Some Copywriters Fail
The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure. If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
When Copywriting Panic Is Bad—and When It’s Good
Your heart pounds. Your stomach is in knots. You break out into a sweat: You’re panicked. But the good news is that sometimes that panic is actually good for you. How can you tell the difference between good versus bad panic when it comes to copywriting and what are the techniques to fight copywriting panic? So, right off the bat, I want to cover the fact that this is going … [Read more...]
How to Write Humor for Your Copywriting Clients
Some of the most memorable ads are the funniest ones, but how did the writer (and designer/videographer) get to that point? How did they take a creative brief and turn it into something that makes you smile—if not laugh out loud? Well, that’s exactly what we’re delving into today. First, I want to make an important point. Similar to our previous post about creativity, you … [Read more...]