Free giveaways will always be a popular marketing tactic—and they can be a great tactic for your copywriting business, too. Offering free copy evaluations can be a great way to drum up business. But before you jump in with both feet, you need to keep a couple of things in mind to make sure you’re not giving everything away without getting anything (business) back. The … [Read more...]
Building Your Portfolio Copywriting by Working With Small Businesses
The bread and butter of any freelance copywriter is clients. Cultivating a good client base is critical to your business success when you first start as a freelance copywriter and throughout your career. One of the best places to find new clients, keep the work coming in, and get referrals is through small businesses. Freelance copywriters who can write persuasive copy are … [Read more...]
Should I Pay to Advertise My Copywriting Business?
If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising can be a great place to way to get a lot of traffic to your portfolio … [Read more...]
5 Unusual Places for Freelance Copywriters to Find Clients
Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just … [Read more...]
The Best Business Card Resources for Copywriters
You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Here we look at what to include on your business card and resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. You need business … [Read more...]
Copywriting Q&A: How to Find Solopreneur Clients
Solopreneur clients—one-person businesses—can be great copywriting clients. But where do you find solopreneurs? Read on… Today’s question is from Jakob F., who asks, “I read your article about solopreneurs and think they might be a great target for my growing copywriting business. Where do I find them to pitch myself?” As you know, I always recommend that brand new … [Read more...]
How and Why to Collect Copywriting Testimonials
Building a great portfolio is fundamental to landing work—there are no two ways about it. But there’s one other element that can help “sell” you to potential clients and employers before they even meet you: copywriting testimonials. Once you’ve done work with clients, one of the best ways to get additional copywriting work is to re-pitch those same clients. … [Read more...]
7 Signs You Need to Upgrade Your Portfolio Site
You know that having an online portfolio site is essential to building a career as a copywriter. But if you already have one, how can you be sure yours is up to snuff? There's a tendency for all of us to create our portfolio sites and update the samples when necessary, but just generally ignore the overall design. (I say this having updated my own portfolio site after … [Read more...]
Why Freelance Bidding Sites like Upwork and Fiverr Are Bad News
Those freelance bidding sites where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients ... and a waste of a good copywriter’s time. How Freelance Bidding Sites … [Read more...]
How to Optimize Your Copywriting LinkedIn Page
Sure, you know that LinkedIn is important...kind of. You put up a profile, but you haven't touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which changes are most important for a copywriter LinkedIn profile? First, let's take a quick step back to talk about why a good LinkedIn profile is so important. … [Read more...]