Twenty-four hours often doesn't feel like enough time to do everything you need to do—especially when you're building up your new copywriting career. So, short of bending the rules of time, what's a person to do? While I can't add extra time into the day (yet...I'm working on it), I can offer you some suggestions for maximizing the time you've got. A lot of time management … [Read more...]
How to Deal With Haters (a.k.a. Loved Ones Who Don’t Understand Copywriting)
Wouldn't it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh, it would. It would. But that's just not the case. So let's talk about how to stay up when other people are bringing you down. The simple fact of the matter is that people—including our family and friends—are going to have opinions about what you do. To be clear, … [Read more...]
The Big Secret About Changing Careers
Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We're going to break it all down for you today as we reveal the big secret behind successfully changing careers. Most copywriters, including the majority of people who join the Comprehensive Copywriting Academy, do not have a background … [Read more...]
7 Ways to Burn Bridges Like a Champ
We focus a lot on ways to be a better copywriter, but let's turn things around a bit. Here we focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. To begin with, obviously, the best way to keep your job is to work hard, work well, be friendly, and be … [Read more...]
Why You Need to A/B Testing
In many companies, your copy will be put to the test. But wait—don't panic. I know, you thought you left tests behind in school. And you did—these are a different kind of test. We're not talking about copywriting tests for interviews. What I mean, is that your copy will be put to the test against more of your copy. This is called an A/B testing and its a pretty common (and very … [Read more...]
How to Optimize Your Copywriting LinkedIn Page
Sure, you know that LinkedIn is important...kind of. You put up a profile, but you haven't touched it in forever. Instead of just sitting there, your profile could be helping you get work—if you make some changes. Which changes are most important for a copywriter LinkedIn profile? First, let's take a quick step back to talk about why a good LinkedIn profile is so important. … [Read more...]
Getting Faster Isn’t Always Getting Better
When most new copywriters think about improving their skills, they think about learning to write faster. In reality, this isn't the key to getting better. So, what is? I definitely understand the desire to speed up. When you're sitting there, staring at your screen and waiting for ideas to come to you, the minutes can feel like hours. And when you have deadlines … [Read more...]
5 Reasons You’re Not Getting Copywriting Job Responses
After you go through all the time to find job listings, polish your resume and submit it, it can be soul-crushing not to hear back at all. What's going on? What are you missing? And how can you fix it? The bad news is that there are some pretty common things that keep people from getting calls for interviews after they apply for a copywriter job. But the good news is that … [Read more...]
What’s a Copy Test?
As if life weren't full of tests and trials enough, you'll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. A copywriting test is a sample writing exercise. It's a way for a potential employer to see your skills writing for their particular brand. But what does that mean? And is it a good thing or a bad … [Read more...]
How to Improve Your Copywriting Skills
When you're first learning to write copy, trying to craft the perfect line feels like pulling teeth. You wrangle and struggle and moan and groan and wonder how long until you'll get better at this. So, today, we're giving away the big secret: the key to improving as a copywriter. First, the most important thing to remember when you're learning is that it's supposed to be … [Read more...]