I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]
3 Books to Help You Amp Up Your Persistence
If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas. Podcasts, videos, courses, blog posts—the list goes on and on. But, as writers, many of us still … [Read more...]
12 Business Books and Podcasts for the New Year
Here are six podcasts and six books you should consider checking now. Each one has been chosen to inspire you and/or educate you as a professional and as a business owner. Enjoy! 6 Podcasts to Listen to Now Mind Your Business Podcast with James Wedmore Breakthrough Success How I Built This with Guy Raz The DREAM THINK DO Podcast Do It Scared with Ruth … [Read more...]
4 Books to Read for Inspiration and Insight
Every few months, I like to put together a list of books that I’ve read recently that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s the list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with some … [Read more...]
Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight Resistance
There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. This is our friend Resistance and, the moment Resistance starts to play tricks on our mind is the moment we need to go to war to fight Resistance. I was reminded of this recently when I was doing a … [Read more...]
4 Books for Copywriter Job-Seekers
Open up your Amazon wish list! If you’re looking for a job—or, well, think you ever will be again—we’ve compiled a list of books you’ve got to read. Here are four books we'd recommend for someone looking for a new job in copywriting. The Rich Employee by James Altucher James Altucher has made a name for himself with this down-to-earth, tell-it-as-I-see it blog posts, … [Read more...]
3 Keys to Loving Your Job
For some people, the idea of loving your job sounds like a pipe dream. But there are three traits elements that very clearly and demonstrably affect job satisfaction and can, yes, even mean job love. Ready to hear what they are? I’m a big fan of books about scientific studies on happiness, satisfaction, focus, flow, and all those other seemingly elusive elements. But … [Read more...]
8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. There's no end to your education, but that education should stay fun, don't you think? To that end, we've compiled a list of eight copywriting books you need to add to your … [Read more...]
3 Books Every Copywriter Must Read
Our team often gets asked which books we recommend for copywriters and we have a ton of recommendations (see them all right here). What can we say, our team loves to read! But, if you're looking for the best-of-the-best, the ones that every copywriter—really, anyone who writes anything—should read, then these three books are the ones we keep coming back to again and … [Read more...]