Have you been pitching freelance clients but never getting a response? You’ll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business.
Nicki and Kate provide insight from a client’s perspective on how to make your pitch stand out and be welcomed by companies. If you’re ready to reframe your pitch and learn how to write a value-focused pitch, this episode is for you.
Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:12] Interested to learn why you aren’t hearing back after pitching to freelance clients? On this episode, Nicki and Kate provide examples of how not to pitch to freelance clients and what mistakes to avoid.
[2:52] Kate discusses the first and biggest mistake to avoid: not being specific in your pitch and using a recycled templated response. Instead, you should take the time to research the company and create a pitch based on a specific idea you have for that organization and explain how you could implement it.
[5:41] Nicki explains an example she’s had with someone making a generalized pitch to her about Facebook ads without doing research and how the lack of research impacted her response. Kate then mentions the importance of bookmarking the Facebook Ads library and how to use it as a tool when pitching.
[6:02] Kate reads an example pitch full of mistakes, from the subject line to the generic copy in the email. Nicki and Kate then go through each part of the email pitch and explain how it should have been crafted. They also express how this type of vague pitch comes across negatively to a company because it is not tailored to their specific needs and demonstrates a lack of effort.
[14:36] Kate reads another example of an email that reads more like spam than a freelance pitch. Nicki and Kate explain that if your pitch is too generic and doesn’t provide clear research and examples of how the company would benefit, the company won’t find it worth looking into your pitch further.
[17:37] Nicki goes over a few examples of pitches that sound more thorough and might even be the direction you are headed. She then digs deeper into why these examples come across negatively and explains how to modify them to create a friendly, value-focused pitch.
[20:34] When you make a pitch email about yourself, it will not be successful. When you make the pitch email focused on the company, what you like about them and an idea that is specific to the company, there is a big difference in how those are received. This type of pitch is more value-oriented and useful to the company because you are identifying a need they might not know of and offering a solution.
[23:21] Nicki and Kate provide tips and insight into why showing your personality and that you are human in a pitch creates a different vibe on the receiving end. They provide personal anecdotes on the types of pitches they have enjoyed receiving and what made them stand out.
Mentioned in This Episode
- How Do I Know If I’m Ready to Pitch Copywriting Clients?
- The Very Common Assumptions That Will Cut Your Copywriting Business in Half
- How NOT to Pitch Potential Copywriting Clients
- 4 Pieces of Terrible Advice New Copywriters Get All the Time
- 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
- Why Business Owners WANT You to Pitch Them Your Copywriting Services
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.