Many new (or new-ish) copywriters think that finding potential clients is hard. The truth is, it couldn't be easier: Do a Google search, look at the items around your home, or just walk down the street. Once you have some clients, though, the next step it to determine the types of copywriting projects they may benefit from. Most businesses and companies need copywriting help … [Read more...]
Why You Need to Pitch Clients Around the Holidays
The effort you put into prospecting is directly related to the number and quality of clients you see a few months down the line. So, while it feels like you should slow down your prospecting during the holidays, that can be a problem in the future. Holidays Are Prime Time for Sellers Brands start thinking early about their holiday promotions—and that means … [Read more...]
How to Draw Copywriting Work Opportunities to You
Everyone knows someone for whom things just “work out.” Things go along swimmingly for them, and the things they want just seem to magically drop into their laps. Opportunities seem to appear out of nowhere. The truth is that you, too, can make opportunities appear. People who seem to have opportunities just fall into their laps aren’t magical—they just know how to be … [Read more...]
How to Get Copywriting Referrals
Prospecting is an important way to build your business. But there’s another way that, once you get the right plans in motion, is so much simpler. Referral work comes through little to no effort of your own. Sounds nice, eh? Let’s talk about how to build your referral system to get copywriting work. Referrals make up the vast majority of my business now. Don’t get me wrong: I … [Read more...]
5 Unusual Places for Freelance Copywriters to Find Clients
Someone once said that “the richest people in the world look for and build networks, everyone else looks for work.” This was American businessman and author Robert Kiyosaki, one of the most successful book writers of the millennium. His meaning? That building a successful business (and earning a good income as your own boss) starts with finding opportunities, not just … [Read more...]
Copywriting Q&A: How to Find Solopreneur Clients
Solopreneur clients—one-person businesses—can be great copywriting clients. But where do you find solopreneurs? Read on… Today’s question is from Jakob F., who asks, “I read your article about solopreneurs and think they might be a great target for my growing copywriting business. Where do I find them to pitch myself?” As you know, I always recommend that brand new … [Read more...]
How to Build Consistent Copywriting Work—and Income
Freelancing can be wonderful: All that freedom! But with that freedom comes a lot of risk ... if you don't have a proven system in place to find and land clients. If there’s no work, there are no paychecks. So, how do you avoid your income drying up? How do you ensure you always have money coming in to pay the bills and, let's be honest, have a little fun? A lot of people … [Read more...]
Why Freelance Bidding Sites like Upwork and Fiverr Are Bad News
Those freelance bidding sites where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients ... and a waste of a good copywriter’s time. How Freelance Bidding Sites … [Read more...]
The Cardinal Sin for New Copywriters
When you're just starting work, you'll do practically anything to get it—including making an offer that's sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It's a big problem. Let's make sure you avoid it. The Big Sin Before you land your first copywriting client, or … [Read more...]
How Soon Can You Make Money as a Copywriter?
One of the most common questions i get from people who are interested in getting into copywriting is, "Great, I'm interested—but when will I start to make money?" It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but, I’m going to presuppose that you’re on an actual copywriting study … [Read more...]